German Market Entry Services
Companies spend great resources for market entry and the lack of strategic planning might leave them in a condition of low liquidity and low sales volume. This can happen for numerous reasons: fiercer competition, different customer needs, difference in willingness to pay, different cultures, presence of alternative solutions, mispricing et cetera.
GründerAtelier provides you with our theoretical knowledge and practical solutions for the right German market entry. We draft a feasibility study to provide you with solid evidence that the entry will be valuable. Furthermore, we will support you through the creation of a dedicated team, the generation of leads, the validation of operating strategies and the development of marketing content.
01. Feasibility Analysis
TARGET MARKET ANALYSIS
Ou Team will provide you with a feasibility study to understand the needs and the drivers of the market and to build up a solid base for the expansion. The first step consists of providing the company with a macro and meso overview of the targeted segment.
PRICING STRATEGY
In the second step we help you derive the right pricing strategy for the new market. Here we work with cost-based pricing, price-driven costing and comparative pricing.
ENTRY STRATEGY
The third step consists of defining the exact process through which the company can bring the product to the new market. Here we create, among others, an overview of the methodology through which the company can enter and define of the direct and indirect costs associated with the entry strategy.
02. Market Entry Support
TALENT ACQUISITION
Our hr experts will support you in the development of strategies for the recruiting process, the management of the job offers, the definition of the values and culture of the company and creation of the onboarding process for new personnel.
MATCHMAKING
We have a broad network and will help you with the identification of the possible German partners, generation of leads and support in the creation of commercial and strategic relationships.
FINANCIAL CONSULTING
We help you with the financial- and liquidity planning for your German entity defining, together with you, among others revenue objectives and HR outflows.
PITCHDECK GENERATION
We help you with solid and convincing research and give advice on the content needed for creating pitch decks for your startup needs to be prepared to make the pitch deck or sales deck convincing. With experienced designers in our team we round off your deck and make it unforgettable.
MARKETING
Together with our partner agency yumeda we will help you in the Generation and translation of the contents for the acquisition of new customers in Germany, the Creation of marketing campaign, the Development of strategy for converting users into customers and the Constant monitoring of the results to fine-tune the campaigns.
LEGAL AND TAX ADVISORY
Together with our partner law firm, we help you navigate through the german paragraph jungle and tax law supporting you among other things on the set up of the legal entity (GmbH or else).
Interested? Request more information!
Do you have a company/startup in the healthcare or impact sector willing to enter the German market?
With our international expertise and a wide network of partners around the country, we are the right ally for your expansion.
Contact us and we will give you more information about the service.